3 minutes ago - 2693 - via / Source - reblog

Loki was brought up with the expectation of entitlement — he was born to rule, both Thor and Loki were born to be kings. And yet, there is no kingdom for Loki, so he has to find one. So he’s come down to earth to subjugate humanity and rule the human race as their king. I guess we’ve skirted over the facts of where Loki disappeared to, but we’ve imagined that he’s had a pretty horrible time and this is his kind of last chance at giving himself an identity or a home, somewhere to belong to.” — Tom Hiddleston

1 hour ago - reblog

oh my god the only thing that sort of saves the whole ‘geek couture’ fashion show at comic-con is the mystique dress and that the loki dress looks vaguely dita von teese-esque

1 hour ago - 29485 - via / Source - reblog


"where’s my christian grey????” hopefully locked up in prison

1 hour ago - 5 - reblog

tbh my apathy towards the marauders era stems from prevalent fandom tendencies like… how many all-white fancasts feat. ben barnes and andrew garfield can you come up with. where the fuck is peter pettigrew (oh he doesn’t suit your black&white vision of the hp verse that’s why). why is everyone so blissfully happy with the wizarding world on the brink of war. why the fuck is james potter a shining example of all virtues. who are these characters

3 hours ago - 1 - reblog

norma, the tale legacy (possible) heiress

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3 hours ago - 4845 - via / Source - reblog

Audrey Hepburn and Gregory Peck in Roman Holiday (1953)

Audrey Hepburn and Gregory Peck in Roman Holiday (1953)

5 hours ago - 528 - via / Source - reblog

You know, it all makes  s e n s e  now, why you favored Thor all these  y e a r s, [x]

6 hours ago - 25 - via / Source - reblog


I want to reblog this because I agree with it and the poster is 100000% accurate but the fact of the matter is that I will probably go to see the film in order to mock it and I know it’s the not the biggest deal. The poster is heading in the right direction, because, if you want more of a certain type of film, DEFINITELY go to see it in a cinema/purchase it legitimately on DVD because it will make it more financially viable.

The issue is, however, that not supporting projects that you don’t want to see (i.e., Lone Ranger50 Shades, more films about random white guys and women being abused/tossed aside/treated as “prizes”), doesn’t tend to really turn things around, because financial viability doesn’t always have the intended result. (For example, Lone Ranger flopped, yet we’re definitely going to see more films by that writing team about two white guys.) Hollywood—and worldwide cinema, really—likes to stick with what it knows.

But if you make something “unexpected” (i.e., a project produced by/about women [and women of colour especially]) financially successful, you make it more likely that such projects will be backed in future, which is really, really important. In Hollywood, as with most things, positive support tends to have a greater effect than negative support. It doesn’t necessarily mean you’ll see more of such projects or that producers will go out of their way to find them, but it means that, if a filmmaker is pitching a project, they can point to the financial success of a similar one and it can help theirs find backing.

Which is why everyone should buy/support Frances Ha, Lizzie Bennet Diaries (which has a lot of women writers), Kamome Diner, the series Twenties and all other films/shows about women and written by women, because that’s really important. And make sure to support films in the cinema especially, because that’s the main way that a film’s financial success is judged—not the DVD/bluray sales, not its downloads from iTunes and other such places. These also have an impact, but make sure to see things in the cinema as well. It makes a huge difference.

So if you want a film to succeed, make it succeed. It tends to have a bigger impact than making the usual hogwash fail. Tell people about projects you feel deserve to have success and that you want to see more of.

And encourage people to watch it. Make photosets and gifsets. Write fan fiction. Do fan art. Make fan videos and fan mixes. Show it off. Oftentimes a film or show’s success can change completely just by word-of-mouth endorsement. It’s really important and it makes a big difference in the long run. There are numerous films that I’ve gone to see thanks to this sort of fan promotion. Seeing a level of enthusiasm and love that people can have for a film/show is a great advertisement.